The new rules of AI search.
ChatGPT, Perplexity, Google AI Overviews — the search landscape has fundamentally changed. Here's how to win in it.
60%
of Google searches now show AI Overviews
180M+
active ChatGPT users researching products
10x
faster brand discovery via AI vs traditional search
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Try searching for keywords like "GEO", "ChatGPT", "LLM", or "Entity".
GEO: The Complete Guide to Generative Engine Optimisation
What GEO is, why it's different from SEO, how ChatGPT and Perplexity select sources, and the exact content architecture you need to be cited by AI systems.
AEO: Optimising for Featured Snippets and AI Answer Boxes
Answer Engine Optimisation tactics for securing featured snippets, People Also Ask boxes, and Google AI Overview placements across your key content pages.
More AI Search Guides
LLM Visibility: How to Get Inside AI Training Data
Entity authority, semantic content density, structured data for LLMs, and how to build a brand footprint that AI systems learn from.
22 min readUsing AI to Supercharge Traditional SEO Workflows
How to use GPT-4, Claude, and Gemini to accelerate keyword clustering, content briefs, technical audits, and schema generation.
18 min readConversational SEO: Optimising for Natural Language Queries
Structuring content for voice search, conversational AI queries, and the shift from keyword phrases to full questions.
16 min readThe 90-Day Compounding Roadmap
Clear milestones engineered to eliminate waste and deliver compounding revenue acceleration.
Days 1–30: Foundation Sprint
Forensic technical audit, Core Web Vitals remediation, tracking instrumentation (GA4/GTM), and initial low-hanging commercial keyword wins.
Days 31–60: Authority & GEO Scale
Topic cluster publishing, entity schema injection, digital PR link acquisition, and AI search (ChatGPT/Perplexity) citation mapping.
Days 61–90+: Conversion Moat
Heuristic CRO enhancements, CRM pipeline automation, international expansion, and perpetual compounding organic moat defense.
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