Service

Google Ads That Generate Revenue, Not Just Clicks

Every rupee of ad spend working harder.

PPC done badly is an expensive lesson. PPC done correctly is the most predictable, measurable, scalable customer acquisition channel available. We build and manage Google Ads campaigns that are tightly aligned with your business objectives — not just impressions and CTR.

Our Honest Practitioner Promise

What we guarantee vs. what no honest agency can guarantee

What We Guarantee:

Transparent weekly sprint updates, clean white-hat code, direct access to the senior engineers doing the work, and relentless focus on commercial keywords that drive paying clients. You own 100% of all assets created.

What We Will Never Promise:

We will never promise "Rank #1 on Google in 7 days." Google's algorithm is controlled by Google, and anyone making that promise is using deceptive spam tactics that will eventually penalize your domain.

40%

Avg CPA Reduction

3.2x

Avg Return on Ad Spend

30 Days

To Optimised Performance

Zero

Mark-up on Media Spend

What's Included

Every engagement is scoped to your specific situation. Here's the full scope of what our Google Ads & PPC service covers.

Account Audit & Structure

Complete account restructure following Single Keyword Ad Group (SKAG) and intent-based campaign architecture.

Keyword Strategy & Negative Lists

Deep keyword research, match type strategy, and aggressive negative keyword management to eliminate wasted spend.

Ad Copy & Creative Testing

A/B tested responsive search ads and display creative engineered for maximum CTR and Quality Score.

Landing Page CRO

Conversion-optimised landing pages built specifically for each campaign's intent — not generic homepage traffic.

Bid Strategy & Budget Optimisation

Smart bidding calibration, target CPA/ROAS setting, and daily budget allocation across campaigns.

Google Shopping Management

Product feed optimisation, Shopping campaign architecture, and Performance Max integration for e-commerce.

Remarketing & Audience Targeting

RLSA, Customer Match, and lookalike audience strategies to re-engage high-intent visitors at lower CPCs.

Conversion Tracking Setup

GA4 + Google Ads conversion tracking, call tracking, and offline conversion import for full funnel visibility.

Monthly Performance Reviews

Spend efficiency report, Quality Score tracking, and next-cycle optimisation plan delivered monthly.

How We Work

A transparent, milestone-based process you can actually follow.

1

Account Audit

We analyse your current spend, identify waste, assess Quality Scores, and quantify the gap between your current CPA and what's achievable.

2

Campaign Architecture

We rebuild (or build from scratch) a tightly structured campaign architecture aligned with your conversion objectives and budget.

3

Launch & Learn

We launch with controlled budgets, gather conversion data, and use the first 30 days as a calibration phase before scaling.

4

Optimise & Scale

Once target CPA/ROAS is established, we scale spend into the highest-performing ad groups while maintaining efficiency.

"Galaxy Infosys didn't just improve our numbers — they rebuilt our entire digital architecture. The results compounded every month. I've never seen anything like it from an agency."

R

Rajesh Patel

CEO, TechFlow Solutions

Paid Search & Performance Marketing

Multi-Touch Paid Attribution Engine

Stop bidding blind on impressions. We connect Google Ads Smart Bidding directly to closed CRM revenue via Server-Side CAPI and Offline Conversion Import.

Attribution Blueprint

Full-Funnel Paid Search & Social Engine

-42% CAC / +340% ROAS
PPC Performance Attribution Infographic

Negative Keyword Shields

Google Broad Match silently burns 30-40% of ad spend on junk informational queries. We install proprietary 1,500+ negative keyword lists and automated script audits to protect your budget.

  • Zero budget wasted on student/job queries
  • Single-Theme Ad Groups (STAGs)
  • Daily search term anomaly scripts

Dynamic Landing Page Alignment

Sending paid traffic to a generic homepage destroys ROAS. We build dedicated sub-second landing pages with Dynamic Keyword Insertion (DKI) that mirror exact search intent for 8.4%+ conversion rates.

  • Headline dynamic query replacement
  • 10/10 Google Ads Quality Score target
  • Progressive disclosure mobile lead forms

Server-Side CAPI & CRM Sync

Client-side cookies lose 25%+ of conversions to Safari ITP and adblockers. We implement Server-Side GTM, Meta CAPI, and Google Offline Conversion Import (OCI) to feed closed contract values back into AI bidding.

  • HubSpot & Salesforce closed-won sync
  • Value-based bidding on real pipeline revenue
  • 100% first-party conversion resilience
Execution Architecture

The 4-Stage Execution Pipeline

How our technical pod transforms complex requirements into compounding organic growth.

PHASE 01

Forensic Diagnostic

200-point crawl, entity salience analysis, CWV profiling, and competitive gap extraction.

Input: URL + Logs Telemetry: 100%
PHASE 02

Semantic Architecture

JSON-LD schema mapping, topic cluster clustering, and crawl budget path restructuring.

Code: Next.js/SSR Schema: Strict
PHASE 03

Velocity Execution

High-velocity content deployment, digital PR editorial outreach, and edge performance caching.

Sprints: 30-Day Edge: Sub-1s
PHASE 04

Compounding ROI

Conversion rate engineering, AI Overview citation capture, and lifetime retention optimization.

Yield: 3.5x+ Moat: Perpetual

Algorithmic Performance Benchmark Telemetry

Real-time target benchmarks applied to every production engagement.

Production Standard
Core Web Vitals Pass Rate 100%

Zero INP or LCP threshold failures on mobile.

Entity Salience Index 96.8%

Verified entity comprehension in LLM graphs.

Crawl Efficiency Lift +84.2%

Zero wasted crawl budget on parameter strings.

Organic Pipeline Velocity 3.5x

Speed-to-lead and conversion rate compounding.

Google Ads & PPC FAQs

Do you mark up the ad spend?
Never. Your media spend goes directly through your own Google Ads account. We charge a management fee only — never a percentage mark-up on spend. This means our incentive is to maximise your ROAS, not your spend volume.
What's the minimum budget for Google Ads?
The minimum we recommend for meaningful data collection is ₹50,000/month in ad spend. Below that, optimisation cycles are too slow for efficient learning. For competitive markets like Delhi or Dubai, ₹1–2L/month produces much faster results.
How quickly can Google Ads produce results?
Unlike SEO, PPC can produce results within days of launch. However, the first 30 days are a calibration phase where we gather conversion data. Fully optimised performance typically arrives at 60–90 days with proper conversion tracking in place.
Do you manage LinkedIn and Meta Ads too?
Yes. While this service page focuses on Google Ads, we manage LinkedIn, Meta (Facebook/Instagram), and programmatic display campaigns as part of our Growth Engine and Enterprise packages.
Transparent Monthly Retainers

Flexible PPC & Google Ads Packages

Predictable monthly investments starting from $100 to $1,250/mo. No long-term lock-in, zero hidden fees, cancel anytime.

FOUNDATION Billed Monthly

Starter Package

Ideal for early-stage websites, local brands, or foundational audits.

$100 / month

Approx ₹8,300 INR · AED 370 · GBP 80 · EUR 92

Included Deliverables:
  • Management of up to $1,500/mo Media Spend
  • Single Ad Network Setup & Monitoring
  • Negative Keyword Pruning & Waste Elimination
  • Standard Conversion Tracking & UTM Structure
  • Monthly Performance & CPA Audit
Choose Starter ($100/mo)
Most Popular
GROWTH ACCELERATOR Best Value

Professional Package

For scaling companies ready for consistent organic velocity and high-converting inbound pipeline.

$450 / month

Approx ₹37,500 INR · AED 1,650 · GBP 360 · EUR 415

Everything in Starter, Plus:
  • Management of up to $8,000/mo Media Spend
  • Multi-Network Funnels (Search + Remarketing + Social)
  • Weekly Bid Adjustments & Heuristic Copy A/B Tests
  • Dedicated Landing Page CRO Recommendations
  • Live Analytics Dashboard & Bi-Weekly Strategy Sync
Get Started ($450/mo)
MARKET DOMINANCE Full Scale

Enterprise Package

Comprehensive category domination, dedicated execution pod, and priority engineering SLA.

$1,250 / month

Approx ₹1,04,000 INR · AED 4,600 · GBP 1,000 · EUR 1,150

Everything in Professional, Plus:
  • Management of up to $30,000/mo Media Spend
  • Account-Based Retargeting & Omnichannel Orchestration
  • Multi-Touch Closed-Loop Attribution to CRM Revenue
  • Continuous Multivariate Ad Creative Testing Matrix
  • Dedicated Senior Media Buyer & Instant Slack Support
Choose Enterprise ($1,250/mo)

Month-to-Month Flexibility & Performance Transparency

Zero long-term lock-in. Cancel or upgrade anytime with 14 days notice. Multi-currency invoicing available worldwide.

Need Custom Scope? Talk to Munish

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